 Natural (organic) search engine coverage for your website is often regarded as the 'Holy Grail' of any Internet marketing campaign.
The key is to apply the research, make your site architecture valid, logical, accessible, popular by blog links and bookmarks and adhering to the latest search engine compliancy rules.
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Whether your site is static or dynamically generated 'on the fly' if these basic rules are followed and your digital footprint is the best it can be; a good strong web presence will result, this can then be your foundation to integrate further components of the online marketing mix.
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Our experience
Altum has a vast amount of experience ensuring your SEM campaign is efficient, compliant and easily read by the major search engines and totally measurable.
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PPC Sponsored search listings
Pay per click (PPC) advertising has boomed over the past few years, currently in the UK Google has 80% of the online PPC budget* (BBC 12th Jan 2009). The main advantages of using PPC is speed, whilst natural search engine positions are clicked far more times than sponsored results, PPC adverts can be visible in 1 hour making them good for seasonal changes, product launches, special offers and events.
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“Efficient PPC campaigns require a number of techniques to maximise return and keep budgets under tight control these include; keyword research, copywriting, click streaming, copy testing, cost per goal/conversion and landing page analysis”
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