Social media (SM) or social influence marketing is a must for any business. Many businesses may have felt the need to set up a Facebook page or Twitter microblog without forming any strategy as to how the technology can benefit their own business. Their importance cannot be underestimated with Twitter and Facebook results now appearing in the organic search positions (SERPS) of the major search engines.

Book marking is a wonderful method to share and discover quality web pages. Websites such a StumbleUpon, Technorati, Reddit and Digg can be used as a carrier to virally spread the word about something you or your company has to say.

You build quality back links without any discernible pattern, this boosts you natural search positions. Your web target traffic can be measurably increased and can easily be controlled using a proper SM strategy. Once mastered, links and advertisements costing thousands can be got for free with a well thought out social media campaign. It complements other marketing efforts increasing you overall digital footprint.